Dealer of the Year

We constantly review and improve the display standards throughout our Second Nature dealer network, to ensure our customers experience the latest trends in modern and traditional kitchen design. A key element to achieve this improvement is the Second Nature dealer of the year competition.

This is an annual event carried out by an independent research company to recognise excellence across a number of important criteria, including branding, product on display and retail environment.

Over 170 dealers entered the 2007 competition and the winner was
Kitchen World in Mansfield.

(Dealer of the year does not currently apply to Northern Ireland and Ireland)

Kitchen World in Mansfield are on top of the world after achieving Second Nature’s national dealer of the year award. Standards across the 170 strong Second Nature network were exceptionally high and the final assessment involved a mystery shop of the 9 regional winners. Kitchen World were delighted to come out top in the deciding round.

Independent auditors were commissioned to assess 170 Second Nature dealers on a number of key criteria, including branding, product and retail environment with the mystery shop also focussing on service levels. The auditor commended Kitchen World for their excellent displays and welcoming atmosphere. Praise was also given to their interesting designs, appealing layout and great use of lighting. From a customer perspective the auditor was particularly impressed with the relaxed environment commenting that she could not have been made to feel any more welcome.

Thrilled Sales Director Lee Bennett and fellow directors Justin Salmon and David Bower said, ‘We are delighted to win Second Nature’s Dealer of the Year award as we are only too aware of the stiff competition we faced from other outlets across the country. However our strength lies in our reputation for quality and craftmanship and this is the foundation on which we have built a successful and happy business with a loyal and committed workforce that values every customer and takes great pride in each project. We were really pleased to be the regional winner but to scoop the national award is the icing on the cake, a wonderful reward indeed that will undoubtedly raise the profile of our business.

Comments David MacArthur, Second Nature’s National Sales Manager, ‘Kitchen World have excelled in the audit, which is an unbiased and prestigious endorsement of the quality of the company. It not only reflects their high standards and professionalism but their unquestionable dedication and passion about their products too.

Directors of Kitchen World will join representatives from the other 8 regional Second Nature winners on a trade trip to Second Nature’s door suppliers in Italy and will also enjoy a well-deserved holiday as part of the national winner’s prize.

Lee Bennett accepted the award on behalf of all the staff at Kitchen World. The picture shows Steven Campbell Second Nature Area Sales Manager presenting Lee with the award.

Click here for more details on the winner.

Click here for a list of regional winners.